Social Climber: Google Challenges Facebook for Social Networking Supremacy--Again

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As Friendster , MySpace and many other social-networking sites have discovered, a successful business finds a niche that draws in a large number of users and offers intriguing, easy-to-use services that keep those users interested. Whereas Facebook , LinkedIn and Twitter have excelled at this formula, Google's efforts in this area-- Buzz (2010), Wave (2009) and Orkut (2004)--have faltered. The search-engine giant hopes its search is over with this week's introduction of the new Google+ ( Google Plus ) network. [More] (http://www.scientificamerican.com/article.cfm?id=google-plus-social-network)

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