Bok
10-19-2012, 04:56 PM
Editor's note: Chris Berdik's Mind Over Mind examines the myriad effects of expectations--whether the eager eyes of sports fans on a key player, anticipating a sip of expensive wine or the mysterious medical efficacy of a placebo. In this excerpt, Berdik describes a peculiar contagion that some scientists attribute to the placebo's harmful counterpart, the nocebo effect--in which our expectations cause harm.
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