Bok
04-22-2013, 12:31 PM
Last year, J.C. Penney CEO Ron Johnson put an end to “fake prices,” the ones that customers see but rarely pay because of coupons and sales. Instead, the clothing retailer decided to sell items at...
More... (http://www.sciencenews.org/view/generic/id/349890/title/The_psychology_of_JC_Penney_Why_shoppers_like_it_when_retailers_play_games_with_prices)
More... (http://www.sciencenews.org/view/generic/id/349890/title/The_psychology_of_JC_Penney_Why_shoppers_like_it_when_retailers_play_games_with_prices)