This past July Russ George served as chief scientist on a cruise to fertilize the northeastern Pacific Ocean with iron --the latest in a long string of similar, and usually controversial, efforts he has led. He has been attempting to commercialize such ocean fertilization efforts for years, including setting up the failed company Planktos. In parallel, he has also been promoting plans to generate carbon credits for companies and governments, allowing them to emit greenhouse gases in exchange for replanting carbon dioxide-absorbing forests from Canada to Europe.
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